Privacy Policy

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information depending on how you interact with the Services:

• Contact details: including your name, address, billing address, shipping address, phone number, and email address.
• Financial information: including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information: including your username, password, security questions, preferences and settings.
• Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us: including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information: including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

2. PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

• Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services: including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers: including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners: or other third parties.

3. HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, send notifications, and create a customized shopping experience (like recommending products).
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements.
• Security and Fraud Prevention: To authenticate your account, provide a secure payment experience, detect and investigate fraud, and protect public safety.
• Communicating with You: To provide customer support and maintain our business relationship with you.
• Legal Reasons: To comply with applicable law, respond to legal process, or enforce our terms or policies.

4. HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, Amazon, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy.

5. RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties. Shopify is responsible for the processing of your personal information in these circumstances.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal Link.

6. RELATIONSHIP WITH AMAZON

The Services and purchased products are shipped using Amazon, which collects and processes personal information about your name and shipping information in order to provide and improve the Services for you. Applicable information you submit to the Services will be transmitted to and shared with Amazon as well as third parties.

In these circumstances, Amazon is responsible for the processing of your personal information. To learn more about how Amazon uses your personal information, visit Amazon’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here: Amazon Additional State-Specific Privacy Disclosures.

7. THIRD PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

8. CHILDREN'S DATA

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

9. SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable. We recommend that you do not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on needs like maintaining your account, providing Services, and complying with legal obligations.

10. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the rights listed below:

• Right to Access / Know: Request access to personal information we hold about you.
• Right to Delete: Request that we delete personal information we maintain about you.
• Right to Correct: Request that we correct inaccurate personal information.
• Right of Portability: Receive a copy of your personal information to transfer to a third party.
• Right to Opt out of Sale or Sharing for Targeted Advertising: You may have a right to opt out of the "sale" or "share" of your personal information. You can exercise your rights here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt-out.
• Managing Communication Preferences: You may opt out of promotional emails by using the unsubscribe option displayed in our emails.

You may exercise any of these rights by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, visit https://privacy.shopify.com/en.

11. COMPLAINTS

If you have complaints about how we process your personal information, please contact us. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

12. INTERNATIONAL TRANSFERS

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer information out of Europe or the UK, we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

14. CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at smartin@pawroyalty.com or contact us at: